48. New ways of organizing: content, ownership and profits


Learning outcome

After seeing the speech of Yochai Benkler, you will realize that there is a relation between how in is the work is managed in the organisations and how people in society are related to each other.


It might be a bit of long speech but is worth: Listen to the TED speech of Yochai Benkler and find out how he builds up his main argument: Business models in the new world are not any more grounded in the ownership and on doing things for money but on the willingness of people of people to make something and sharing what you have.


Law professor Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization. By disrupting traditional economic production, copyright law and established competition, they're paving the way for a new set of economic laws, where empowered individuals are put on a level playing field with industry giants.

Take quiz

Question 11 pts

Which of the following components are the bases of Yochai Benkler his presentation?

Question 21 pts

In the 19th century, a distribution of two groups took place with on the one hand producers who have the ability to raise financial capital like any other industrial organization and on the other hand passive consumers that only could choose from various things that the industrial model could produce. Why did this distribution happen?

Question 31 pts

What is a correct example of an Open Directory Programme?

Question 41 pts

What is one of the dimensions in the ‘four transactional frameworks’?

Question 51 pts

Why was decentralized social/non-profit production not very common?

Question 61 pts

What is not one of the four types (quadrants) of the ‘four transactional framework’?

Question 71 pts

Social sharing and exchange as a modality of economic production has ________ authority and is _________ based.

Question 81 pts

According to Yochai Benkler a new social phenomenon is emerging, it is creating and it is most visible when we see it as a new form of competition. What is not a correct example of new competition?

Question 91 pts

Which of the statement(s) below is/are true? 1. Social production is a few, no shift caused by the Internet. 2. Social production is never more efficient than firms.

Question 101 pts

What is not a characteristic of social production?