47. Coping with diversity in the world of Management


Learning outcome

After seeing these movies, you will realize that you do not always see the world as it really is. Daniel Simons, and Tom Wujec provide you with more information regarding optical illusion.


Start with watching the TED speech of Daniel Simons: https://www.youtube.com/watch?v=9Il_D3Xt9W0.

Although this is not directly related to the managerial questions it still makes sense to realise what this can mean for management but before making that step go on the internet and look for some optical illusions in general and then the challenge will be to find optical illusions in the field of management: can you find them? And what do they tell you.

This will be a good preparation to start looking at the next TED speech of Tom Wujec, which is much more related to the field of Management.



Dan Simons explores why we see the world, as it ISN'T. His research explores the ways in which our beliefs and intuitions about the workings of our own minds are often mistaken and why that matters. He is best known for his experiments revealing striking failures of perception and the limits of visual awareness.

Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?

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Question 11 pts

Daniel Simons mentions that we are not experiencing the world as it is. From which thing(s) does you experience depend?

Question 21 pts

Daniel Simons supports his speech with several illustrations. According to him, the following picture is an illusion. Why is it an illusion?

Question 31 pts

Another thing that is highlighted by means of the above picture is...

Question 41 pts

In the picture below you see two sets of chess pieces. Which set of chess pieces is darker?

Question 51 pts

Why do we sometimes see the world as it isn’t?

Question 61 pts

Why is it sometimes really useful that we do not see the world as it really is?

Question 71 pts

Due to the fact that tricks and shortcuts are used to not see the world exactly as it is, illusions are not always ‘allowed/welcome’. However, what part of visual illusions makes it so cool?

Question 81 pts

What is another part of visual illusions that makes it so cool?

Question 91 pts


Question 101 pts

During his speech, Daniel Simons shows twice a set of picture of a flower field with a bee that moves. During the first set you see the bee moving, in the second set you see the flowers getting blurrier. Why did you see different things?

Question 111 pts

Daniel Simons concludes his speech with highlighting the importance of communication, we have to communicate when we lecture or teach. In addition, we have to take into account your own, as well as your audience’s knowledge and experience. In which business is this of major importance?

Question 121 pts

Tom Wujec Also Tom Wujec explains in his presentation that the brain does not actually see the world as it is. According to Wujec, the brain creates a series of mental models through a collection of ‘Ah-ha moments’ or moments of discovery, through various processes. Is this correct?

Question 131 pts

The primary visual cortex sees just simple geometry. But it also acts like a kind of relay station that re-radiates and redirects information to many other parts of the brain. As many as how many other parts that selectively make more sense, acts the primary visual cortex?

Question 141 pts

Tom Wujec highlights the importance of three streams of the brain. Which stream does Wujec not discuss?

Question 151 pts

Which part of the brain locates the object in physical body space?

Question 161 pts

According to Wujec, we make meaning by seeing, by an act of visual interrogation. What principles can we use in order to make images meaningful?

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